Abundance Or Scarcity - Which?

A silly question, right? Abundance any day.

However when you look at which of the two possibilities the marketplace values most it's all based on supply and demand.

According to the market theory of supply and demand, goods which are scarce-diamonds for example-are valued more than abundant ones-common stones. We equate value with scarcity.

All you need to do is go to your local gas station to experience the case of value equals scarcity in the rise in dollar price due to the genuine or fabricated shortage of supply.

And people are wiling to pay millions for artwork that is considered rare that would astonish the artist who often saw very little in the way of cash for his or her work when they were alive.

Why is that?

Imagine a limitless supply of gasoline that is easily obtained for free, and everyone everywhere can get what they need whenever they want. What would happen to the economic value of gasoline?

And if Van Gogh had made 100,000 copies, all hand made, of his famous "Starry Night" what would its economic value be? Certainly not millions dollars per painting.

Market value is based on scarcity.

So what is abundance?

A common image of abundance is the cornucopia-the horn of plenty. But what does it represent? A pouring forth of scarcity? After all if something is not scarce it has less value. But scarcity makes no sense if we're talking about abundance. And abundance can't ne valued if it is not scarce.

We have an intuitive sense that somehow the idea of abundance doesn't work in a marketplace context because it produces a paradox at the very least-that which is abundant cannot be of high value.

Take a look at this in the context of the marketplace: "abundance" is defined as wealth, and wealth is based on value and value is based on scarcity.

What context is appropriate to allow for the valuable reality of abundance?

True abundance is about quality rather than quantity, freely giving and receiving without obligation. The experience of abundance is complete. Nothing further is wanted or needed and satisfaction is thorough and real.

Abundance is fertile, productive, and flush --- able to generate without strain. So abundance need not be careful, wary, or protective. It is full and cannot not be full.

The horn of plenty never never runs out.

What does the difference in these two principles make in your business?

Economically you are marketing and selling a scarcity item-be it your wisdom, skill, or experience expressed and packaged through your expertise and ambition. And because only you can do what you do, what you offer is truly scarce. In fact it's unique. So you can legitimately and with integrity charge a significant amount for what your customers will get. That's the wealth side of your business.

The way you care for and support your customers arises from your abundant side. It's the quality of your relationship with them that gives evidence of your abundance-open, available, ample, and willing-as you care for them while caring for yourself at the same time.

Abundance is not linear. It's not just one way. Abundance gives and feeds on the giving, it receives and fills up even more to give. Abundance is reciprocal and joyous in the exchange.

Wealth is linear. It has much to do with possessing and preserving. Granted that should you achieve a great deal of wealth you can use it to be abundant, But then the context has changed from dimension of quantity to the dimension of quality.

So back to the question, scarcity or abundance, which?

The answer is both. But, it's essential to understand the quantitative/wealth and qualitative/caring dimensions so that you can be clear about what you want and what you're doing to get it.

Should you be praying for or visualizing abundance and you frame what you want in terms of wealth, you are confusing the two which will make your inner work labor intensive and far less fruitful than you hope for.

The same thing applies should you be praying for and visualizing wealth and framing it in terms of wealth, which, remember, is based on scarcity.

Pray for and visualize wealth and accept the terms that come along with it as you pray for and visualize abundance and the terms you must accept to manifest what you imagine.

Our book The Heart of Marketing: Love Your Customers and They Will Love You Back is our version of our desire for wealth and abundance-and we're pleased to say that we are succeeding in both. Please join us by getting your own copy of our book as a guide to spiritually supported wealth by going to http://TheHeartOfMarketing.com